Mounting Music City Privacy Policy and SMS Terms
Effective date: August 31, 2026
Last updated: August 31, 2026
This page is the privacy policy and SMS terms for Mounting Music City. It replaces the previous SMS-only /privacy page.
1. Who we are
Mounting Music City is an owner-operated TV mounting and AV installation business serving the Nashville, Tennessee area.
Operator: Daniel Gorohoff
Website: https://www.mountingmusiccity.tv
Email: booking@mountingmusiccity.tv
Phone / text: (615) 669-7557
Mailing address: 4418 Scenic Dr, Nashville, TN 37204
This policy covers:
this website (hosted on Squarespace)
online booking through Zenbooker
payment and receipts through Square
Google Ads cookies, click IDs, and conversion measurement
SMS messages from Mounting Music City
2. Information we collect
From the website
When you visit mountingmusiccity.tv, we and our providers may collect:
device and browser information, IP address, pages viewed, referring URL, and timestamps
cookies and similar storage used for site function, security, analytics, ads measurement, and ads personalization
information you type into forms or the booking widget
From booking (Zenbooker)
When you request or book a job, we collect the information you provide, which typically includes name, email, phone, service address, requested services, notes, photos you upload, appointment time, and estimate.
From payment (Square)
When you pay, Square processes payment card details. We receive the customer name and contact information, job/service address, appointment time, amount charged, tip, payment status, and a Square payment ID. We do not store full card numbers on this website.
From advertising
If you reach us from a Google ad, Google may assign a click identifier. We may collect:
GCLID (Google Click ID)
GBRAID and WBRAID (Google's click identifiers used when a GCLID is not available, including some iOS / app-to-web traffic)
These IDs can appear in the page URL or in the Zenbooker booking widget session. We may store them with the booking so we can later measure whether a paid job came from an ad.
From SMS
If you opt in to SMS, we collect your name, email, mailing address, and mobile number as described in the SMS Terms below.
From communications
If you call, text, or email us, we keep the information needed to schedule, complete, and follow up on the job.
We do not knowingly collect information from children under 13, and we do not upload information we know relates to children under 13.
3. How we use information
We use this information to:
operate the website and show content
schedule, perform, and follow up on installation jobs
send appointment confirmations, reminders, and customer-care messages
process payments and tips, and keep business records
measure whether ads led to booked and paid jobs, and improve Google Ads
personalize ads where you have consented to ads personalization
detect fraud, abuse, and technical issues
comply with law and carrier rules for SMS
4. Cookies, Squarespace, and Google Ads
This site is hosted by Squarespace. Squarespace sets cookies that are needed for the site to work (for example security, load balancing, and remembering cookie preferences). Squarespace may also set analytics cookies if you accept non-essential cookies.
We use the Google Ads tag (Google tag ID AW-17539737507) for ads measurement and ads personalization. Google may set or read cookies and collect device identifiers, IP address, page URL, and similar technical data.
We share website and advertising measurement data with Google. How Google uses information from sites or apps that use its services is explained here:
Google Business Data Responsibility: https://business.safety.google/privacy/
How Google uses information from sites or apps that use our services: https://policies.google.com/technologies/partner-sites
You can also review Google's advertising privacy information at https://policies.google.com/technologies/ads and control Google ads at https://myadcenter.google.com/
Consent
A cookie banner on this site lets you Accept all, Decline all, or Manage cookies. Non-essential cookies, including Google Ads cookies for ads measurement and ads personalization, are restricted until you accept them (or accept the marketing / advertising category).
Google Consent Mode is set so that, until you accept, the default signals sent to Google are denied for:
ad_storage
ad_user_data
ad_personalization
analytics_storage
If you accept, those signals are updated to granted. You can change your choice later with the cookie preferences control on the site.
Essential site cookies may still be used so the site and the banner work.
Click IDs stored with a booking
If you book after clicking a Google ad, the booking URL or Zenbooker widget session may include a GCLID, GBRAID, or WBRAID. We may store that click ID with the job as first-party booking data so we can measure paid work. That is separate from Google Ads cookies. Cookie-based ads measurement and ads personalization still follow the banner choice above.
5. Offline conversion reporting to Google
If you booked after an ad click and later complete a paid job, we may report a conversion to Google Ads. That report is used to measure ads, not to charge you again.
A conversion report may include:
the GCLID, GBRAID, or WBRAID from the booking
conversion time (when payment completed)
conversion value (the amount paid, including the final job total)
a transaction ID (for example the Square payment ID)
conversion name / category (for example a completed paid job)
We do this only for first-party jobs: customers who booked with us and paid us. We do not buy lists for this purpose. We do not upload conversions we know relate to children under 13, and we do not upload conversions in Google's sensitive categories.
This measurement is not turned on until Mounting Music City explicitly enables it. Until then, click IDs may still be stored with the booking, but they are not uploaded to Google.
6. Possible hashed email and phone measurement
We may later enable Google "enhanced conversions" / user-provided data measurement. That is off today.
If it is turned on, we may send Google a hashed (one-way encrypted) copy of the email address and/or phone number from the booking, together with the click ID and conversion details above, so Google can match the paid job to the ad click in a more durable way. We would not send Google your raw password, and we would not send full payment card numbers.
We will not enable that feature until this policy already discloses it (it does, in this section) and the owner approves turning it on. If we enable it, we will keep this section accurate.
7. Who we share information with
We do not sell your personal information. We do not share your mobile number with other companies so they can text you their own marketing.
We do share information with service providers who work for us:
Squarespace, to host this website and set the cookies described above
Zenbooker, to run the booking calendar, estimates, and job record
Square, to process payment and tips and keep the payment record
Google, for Google Ads cookies, click IDs, ads measurement, ads personalization, and (if enabled later) hashed email/phone measurement, as described in this policy
SMS / phone carriers and any SMS platform we use, to deliver texts you opted into
Professional advisors, insurers, or authorities when required by law or to protect the business
Each of those parties uses the information to provide their service, and Google also uses information as described in the Google links in section 4.
Zenbooker and Square have their own policies for data they process as our providers:
Zenbooker: https://www.zenbooker.com/privacy
8. Retention
Website logs and cookies: according to each provider's settings and your cookie choice
Booking records: as long as needed to perform the job, handle warranty or follow-up, taxes, and legal records
Payment records: as required for tax, accounting, chargebacks, and Square's records
Click IDs stored with a booking: kept with the job record for ad measurement and business records
SMS data: kept while you remain subscribed; after you opt out, your number is removed from the SMS list within 24 hours, as described in the SMS Terms. We may still keep the number on the job record if you were a customer.
You may request deletion of personal information we control by emailing booking@mountingmusiccity.tv or calling (615) 669-7557. We may retain information we are required to keep.
9. Your choices
Cookie banner: Accept all, Decline all, or Manage cookies. Use the cookie preferences control on the site to change this later.
Google ad settings: https://myadcenter.google.com/
SMS: reply STOP or CANCEL, or email or call us. Reply HELP for help.
Access, correction, or deletion: email booking@mountingmusiccity.tv or calling (615) 669-7557.
If you are in the EEA, UK, or Switzerland, Google's EU user consent policy applies to Google Ads and measurement on this site. The cookie banner, Decline option, and Consent Mode defaults above are how we collect and pass that choice.
10. SMS Terms & Conditions
By opting into Mounting Music City SMS, you agree to these SMS terms.
Data collection
We collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates.
Data usage
SMS data is used for customer care and, if you opted in, related account alerts and promotional offers. That includes appointment confirmations, service reminders, service updates, and responses to customer inquiries about TV mounting and AV installation.
Data security
We protect this data using secure storage methods and industry-standard safeguards to prevent unauthorized access, disclosure, or misuse.
Data retention
We retain SMS-list information only while you are subscribed to our SMS service. You may request deletion at any time by contacting us. After you unsubscribe, your number will be deleted from our SMS database within 24 hours. A job record may still include the number you gave us to book the appointment.
Non-sharing of mobile numbers
We do not sell your mobile number. We do not share your mobile number with third parties for their own marketing or SMS programs. We may share it with vendors who send texts for us, with Zenbooker and Square to operate your job and payment, and with Google only as described in this policy (click IDs and, if later enabled, hashed phone for ad measurement). Carriers are not liable for delayed or undelivered messages.
Types of messages
Mounting Music City sends SMS messages for:
appointment confirmations
service reminders
customer support related to TV mounting and AV installation
account alerts and promotional offers, if you opted in
Message frequency varies based on service activity or scheduling updates. You may receive up to 4 promotional messages per month. Customer-care messages about a booked job may be more frequent around that appointment.
Message and data rates
Message and data rates may apply. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan.
Opt-out
You can opt out at any time by replying STOP or CANCEL to any text, or by emailing booking@mountingmusiccity.tv or calling (615) 669-7557. After unsubscribing, you will receive one final message confirming your removal from our SMS list.
Help
Text HELP for assistance. You will receive a reply including our phone number, email, and website.
Consent to SMS is not a condition of booking or purchasing our services. You can book online or call (615) 669-7557 without joining the SMS list.
Contact
Mounting Music City
Phone: (615) 669-7557
Email: booking@mountingmusiccity.tv
Website: https://www.mountingmusiccity.tv
11. Changes
We may update this page. The "Last updated" date will change when we do. Material changes to how we share data with Google for ads measurement will be reflected here before that sharing is turned on.
12. Contact
Questions about this policy: booking@mountingmusiccity.tv or (615) 669-7557.